Jiang Jinchun (R) and his mother have a live eating broadcast in Zaotian Village in Hengfeng County, east China's Jiangxi Province, June 19, 2019. Jiang Jinchun, 41, and Jiang Bin, 26, nephew of him, are villagers in Hengfeng County of Shangrao, who have returned to their hometown to sell local farm products through the internet after years of working outside. In 2010, Jiang Jinchun got to know an online host by chance, who introduced him to broadcast his life in the countryside using smartphone. He has gained over a million fans on the internet. Jiang Jinchun and his nephew want to attract people's attention to the life in rural areas and healthy food produced here. (Xinhua/Zhou Mi)