GENEVA, April 17 (Xinhua) -- Switzerland plans to launch a major promotion campaign in China ahead of and during the 2022 Winter Olympics and Winter Paralympic Games, according to a government statement on Wednesday.

As part of a 12-month tour across China, the House of Switzerland, a cultural center set up by the Swiss Foreign Ministry since 2004, will showcase the diversity of Switzerland along with partners from business, tourism, science and culture.

The campaign in China will offer the opportunity to further deepen bilateral relations, the statement said, as major sporting events provide great emotional potential, attracting significant attention from the public and the media alike, both at the venue and internationally.

The Swiss government plans to provide 7 million Swiss francs (about 7 million U.S. dollars) for the project, which is due to start in 2021, with about one third to be financed through sponsorship.